Pathways to Prosperity


About the Podcast

Show

Pathways to Prosperity

Audience

Notes

  1. Need Questrial font
  2. Provide Headshots
  3. Choose Background Music

Style and Tone

Step into the world of podcasting where you define your podcast’s style and tone as the brushstrokes shaping your content’s canvas. Whether it’s playful, serious, conversational, or funny, these choices define your podcast’s identity and signify your values. Explore the art of selecting the perfect style and tone, diving into language nuances that convey your message, beliefs, and aspirations. Discover how words can captivate, engage, and resonate with your audience, creating a lasting impression in the podcasting realm. Use this platform to select your desired style and tone, reflecting your message and values. Let’s begin crafting your podcast’s unique voice!

Brand Voice and Tone

Voice

Preferred Person and Narrative Voice

professional, conversational

Preferred Person and Narrative Voice

First Person (I/We) Usage

Second Person (You) Usage

Third Person (He/She/It/They) Usage

Vocabulary and Terminology

Preferred Terms

Avoided Terms

Brand Messaging

Core Messages

What You Are For?

Health, Wealth, and Happiness Success Hard Work Smart Work

What You Are Against?

Luck Risk Averse 9-5 Job Slavery Fake Gurus Hypey, Salesly and high pressure Messaging Negatives that scare people People who want the results without putting in the effort

Taglines and Slogans

Messaging Elements

Conversational, Understandable, trust worthy, subject matter expert, authority

Make big deal about Attorney angle

Engaging, Simple

do not use “buy” and don’t refer as “product”

refer as a course or program, use enroll or invest, use system

Helping people and making money

Legal and Compliance

Disclaimers

Compliance

Review and Approval Process

Editing and Proofreading

Approval Workflow

Visual

In the realm of visual branding, you hold the reins to create a unique visual identity for your brand. Just as artists choose their colors, you can pick your palette of colors, fonts, logos, and graphics to define your brand’s character. Whether your style is bold and vibrant, sleek and minimalistic, or entirely your own, these elements become the visual signature of your brand. Join us as we embark on the journey of crafting your distinctive visual brand, one that resonates with your audience and makes a lasting impression. Use this platform to curate your ideal colors, fonts, logos, and graphics, reflecting your brand’s message and values. Let’s kickstart the exciting process of shaping your brand’s visual identity!

Logos and Graphics
Brand Colors

Primary

Website Headers: #1c0d5a
CTAs and Elements: #295cff
Background: #ffffff

Secondary

Logo: #1b004f
Background: #eff7fb
YouTube Red: #ed0000

Accent

Video Caption Highlight: #ffde00
Video Captions: #ffffff

Font

Website Headers
Website Paragraphs
Brand Fonts

Header Font: Questrial

Paragraph Font: Quicksand

Visual Elements

American Flag (graphics)

Headshots and Visual Assets

Audio Content

Just as a conductor selects the right music for an orchestra, you can choose the music mood, genre, vocals, and tempo to define the atmosphere of your podcast. Whether you prefer something upbeat and energetic, mellow and soothing, or an entirely unique blend, these musical choices become the heartbeat of your show. Join us as we explore the art of selecting the perfect background music, one that complements your content and resonates with your audience. Use this platform to curate the ideal music mood, genre, vocals, and tempo, reflecting your podcast’s message and values. We’ll also delve into the artists, songs, and lyrics that inspire you, adding a personal touch to your podcast’s audio experience. Let’s start crafting the soundscape that will define your podcast’s unique voice!

Music

Mood: Inspiring/Uplifting

Genre:

Vocals: No Vocals

Tempo: Medium (90-110 BPM), Upbeat (110-140 BPM)

Music Inspiration
Name Artist Link
Background Music
Follow the Dream

View on Google Drive

On My Way

View on Google Drive

Limitless City

View on Google Drive

Moment of Destiny

View on Google Drive

Examples and Templates

Explore practical examples and templates that illustrate how to apply your brand standards across various types of content, ensuring consistency and clarity in your writing.

Examples