Style and Tone
Step into the world of podcasting where you define your podcast’s style and tone as the brushstrokes shaping your content’s canvas. Whether it’s playful, serious, conversational, or funny, these choices define your podcast’s identity and signify your values. Explore the art of selecting the perfect style and tone, diving into language nuances that convey your message, beliefs, and aspirations. Discover how words can captivate, engage, and resonate with your audience, creating a lasting impression in the podcasting realm. Use this platform to select your desired style and tone, reflecting your message and values. Let’s begin crafting your podcast’s unique voice!
Brand Voice and Tone
Voice
Preferred Person and Narrative Voice
professional, informal, conversational, witty, humorous
Preferred Person and Narrative Voice
First Person (I/We) Usage
Second Person (You) Usage
Third Person (He/She/It/They) Usage
Vocabulary and Terminology
Preferred Terms
Avoided Terms
Brand Messaging
Core Messages
What You Are For?
1. The ski trip last year with the family, where everyone was old enough to do the hard slopes together 2. Closing the deal to get the investment to get a little off the table and open 10 new warehouses 3. Surprised that he liked and was good at speaking. Bugged him for years, thought he would suck and he didn’t. 4. Learning drums, got a drum set. 5. Trip to Japan with Mary. She always wanted to go.
What You Are Against?
1. The amount of time they talk about underperforming employees 2. The red tape associated with expansion 3. Not enough ideas coming from his team 4. A little “Get off my lawn” style thinking 5. His kids lack of appreciation at the value of a dollar
Taglines and Slogans
Messaging Elements
https://paper.dropbox.com/doc/Caxy-Interactive-Strategy-Presentation–CLvBmImTGjFII7qdywcbURjFAQ-M2jQ4kY0BoPOxCStPl6Ms
Legal and Compliance
Disclaimers
Compliance
Review and Approval Process
Editing and Proofreading
Approval Workflow
Visual
In the realm of visual branding, you hold the reins to create a unique visual identity for your brand. Just as artists choose their colors, you can pick your palette of colors, fonts, logos, and graphics to define your brand’s character. Whether your style is bold and vibrant, sleek and minimalistic, or entirely your own, these elements become the visual signature of your brand. Join us as we embark on the journey of crafting your distinctive visual brand, one that resonates with your audience and makes a lasting impression. Use this platform to curate your ideal colors, fonts, logos, and graphics, reflecting your brand’s message and values. Let’s kickstart the exciting process of shaping your brand’s visual identity!
Logos and Graphics
Brand Colors
Primary
Secondary
Add Your Secondary Colors
Accent
Add Your Accent Colors
Font
Brand Fonts
Header Font: Mabry Pro
Paragraph Font:
Visual Elements
Visual Assets Link
https://drive.google.com/drive/folders/1Vs9uaVNND0MYxa3-muWBNTecp2_EouBn
Headshots and Visual Assets
Audio Content
Just as a conductor selects the right music for an orchestra, you can choose the music mood, genre, vocals, and tempo to define the atmosphere of your podcast. Whether you prefer something upbeat and energetic, mellow and soothing, or an entirely unique blend, these musical choices become the heartbeat of your show. Join us as we explore the art of selecting the perfect background music, one that complements your content and resonates with your audience. Use this platform to curate the ideal music mood, genre, vocals, and tempo, reflecting your podcast’s message and values. We’ll also delve into the artists, songs, and lyrics that inspire you, adding a personal touch to your podcast’s audio experience. Let’s start crafting the soundscape that will define your podcast’s unique voice!
Music
Mood:
Genre:
Vocals:
Tempo:
Music Inspiration
| Name | Artist | Link |
|---|
Background Music
Examples and Templates
Explore practical examples and templates that illustrate how to apply your brand standards across various types of content, ensuring consistency and clarity in your writing.