Show
Bob Diamond Copywriting
Audience
Bob Diamond Podcast, Leadership: Superpowered
Notes
Step into the world of podcasting where you define your podcast’s style and tone as the brushstrokes shaping your content’s canvas. Whether it’s playful, serious, conversational, or funny, these choices define your podcast’s identity and signify your values. Explore the art of selecting the perfect style and tone, diving into language nuances that convey your message, beliefs, and aspirations. Discover how words can captivate, engage, and resonate with your audience, creating a lasting impression in the podcasting realm. Use this platform to select your desired style and tone, reflecting your message and values. Let’s begin crafting your podcast’s unique voice!
Voice
Conversational, friendly, establishing rapport
Use relatable examples/stories to connect with audience
Showcase diverse range of successful students (“United Nations” of people)
Adopt a moral, ethical stance of doing good while making money
Preferred Person and Narrative Voice
formal
First Person (I/We) Usage
Second Person (You) Usage
Third Person (He/She/It/They) Usage
Preferred Terms
Overages, tax deeds, tax sale, tax liens, claim money, former owner, Excess Funder, Overbids, Surplus Funds
Avoided Terms
Too much legalese or complex tax/real estate jargon, do this with no money, poor, broke, guarantee your success, get checks in [#] days, any language that attracts destitute people
Core Messages
Make good money while genuinely helping people in tough situations Provide a valuable service recovering money owed to former homeowners Low-risk, high potential return business Be your own boss, create your own schedule “Do well by doing good” Do this from anywhere how long to make investment back? low overhead to get started what other costs are next? low capital investment require get started quickly get investment back quicly don’t have to hire a bunch of people to get started, scalable low risk to start, low capital, not a lot of time, sustainable simple business model no license required, get started now work form home learn to do in 12 hours?
What You Are For?
Empowering people, righting injustices, ethical wealth become captain of your own financial ship control of your own destiny boss proof and inflation proof your life boss doesn’t determine your future
What You Are Against?
Governmental unfairness, bureaucracy taking advantage stopping government from stealing people’s money
Taglines and Slogans
“Get Paid for Doing Good” “The Ethical Path to Wealth” “Recovering the People’s Money” “Be someone’s hero” “Do Well by Doing Good”
Real student testimonials with diverse profiles
Statistics on governmental overage money going unclaimed (study from Maryland, < 20% claimed) – frequent sales question
Inspirational stories of helping struggling families (videos ffrom live events)
Disclaimers
Disclaimers on typicality of results/earnings, no guarantees, no income claims, avoid how long to make money
Compliance
Compliance with tax/real estate laws and regulations learn from practicioner and attorney (key differentiator) common objection: doesn’t conflict with real estate license
Editing and Proofreading
Bob gets script (from copywriters) to record and then edits it, Christine send to Ed for review Thorough editing and proofreading Legal review for compliance Good Use Cold Traffic Funnel (as good examples), Master Class Not So Good Realtor (wasn’t linear) Use Google Suggestion Mode (simliar to comment access)
Approval Workflow
Final approval from Bob Diamond (currently) Final approval from Russell (future)
In the realm of visual branding, you hold the reins to create a unique visual identity for your brand. Just as artists choose their colors, you can pick your palette of colors, fonts, logos, and graphics to define your brand’s character. Whether your style is bold and vibrant, sleek and minimalistic, or entirely your own, these elements become the visual signature of your brand. Join us as we embark on the journey of crafting your distinctive visual brand, one that resonates with your audience and makes a lasting impression. Use this platform to curate your ideal colors, fonts, logos, and graphics, reflecting your brand’s message and values. Let’s kickstart the exciting process of shaping your brand’s visual identity!
Primary
Add Your Primary Colors
Secondary
Add Your Secondary Colors
Accent
Add Your Accent Colors
Font
Add Your Font Colors
Header Font:
Paragraph Font:
Just as a conductor selects the right music for an orchestra, you can choose the music mood, genre, vocals, and tempo to define the atmosphere of your podcast. Whether you prefer something upbeat and energetic, mellow and soothing, or an entirely unique blend, these musical choices become the heartbeat of your show. Join us as we explore the art of selecting the perfect background music, one that complements your content and resonates with your audience. Use this platform to curate the ideal music mood, genre, vocals, and tempo, reflecting your podcast’s message and values. We’ll also delve into the artists, songs, and lyrics that inspire you, adding a personal touch to your podcast’s audio experience. Let’s start crafting the soundscape that will define your podcast’s unique voice!
Mood:
Genre:
Vocals:
Tempo:
| Name | Artist | Link |
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Explore practical examples and templates that illustrate how to apply your brand standards across various types of content, ensuring consistency and clarity in your writing.